Using social media to interact with your clients

Social media is a great way for companies to maintain their relationships with their clients and other relevant stakeholders. The social media presence of a company can shape it image to the public. Therefore you have to make sure you chose the right platforms and use them in a way that gets your message across. […]

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The importance of building relationships

There are some skills that are imperative for corporate success. One of these skills is the ability to build a network. Networks are important for a number of reasons and they are also beneficial to different fields in different ways. We have considered a few such industries in which having a good network will be […]

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Public relations tips for celebrities

If you are a prominent businessman in your country or someone who has achieved great heights in the arts, you might find yourself living a celebrity lifestyle. This life can be somewhat tricky when the public gets involved in your personal affairs. You will also find your public appearances or decisions made in your professional […]

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How your company can deal with a publicity crisis

If your company has dealt with a publicity crisis recently you might want to know how to deal with such an issue. A publicity crisis is when something has gone wrong with your product or there is an incident that is damaging to the reputation of your company. These situations can spread quite fast on […]

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Why public relations is important for companies

If you own a company, you will know that your relationship with your clients is one of the most important things you possess. It is something you need to cultivate. A good rapport with your clients will bring in more business for you. This means more profit for the company.   Someone might think that […]

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